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May 01 2013

How to Optimize a PPC Campaign to Spend Less and Get More

If you spend money through Google Adwords or any other PPC campaign, it’s very important to optimize your advertisement so that you can get the most value for your money. Optimizing your ads...

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April 01 2013

Which Online Marketing Investment Is Better for Your Business ? (SEO – PPC – SMM)

When it comes to online marketing, it can seem like there are dozens of directions that you could take your website. There are all of these fancy words like SEO, PPC and SMM that are just thrown...

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January 18 2013

PPC Campaign Strategies To Enhance Your Business’s Competetiveness, Visibility

Just like everything else, it is important to stay on top of the latest trends to make your business successful. When it comes to pay per click campaigns, several trends should not be ignore, to...

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July 19 2011

Google Opens Up Call Tracking in Paid Search

This morning Google announced that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. Call Metrics is not to be confused with...

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